Niccolò De Masi
Niccolo De Masi brings expertise in mobile apps, software and hardware, IoT and business-to-consumer (B2C) to the Resideo Board of Directors. He is one of the very few technology CEOs who has run two public companies before the age of 30.
As president of Essential Products Inc., a new full-stack consumer electronics brand, De Masi is responsible for day-to-day operations for a startup that has raised $330 million from strategic investors, including Amazon, FoxConn and Tencent.
De Masi remains chairman of Glu Mobile (NASDAQ: GLUU), a mobile gaming leader, where he was CEO of for close to seven years. At Glu, he reshaped the product and company strategy to focus on freemium social mobile apps, original IP, and smartphone platforms. He also led new investments and acquisitions which helped the company’s market capitalization grow from $30M to over $1B.
De Masi has served on the board of XURA (NASDAQ: MESG) (previously Comverse) and been a member of its Audit Committee. From 2008 to 2009, De Masi led mobile app company Hands-On Mobile Inc., first as president, and then as CEO.
Prior to that he was CEO of London-listed mobile entertainment player Monstermob Group PLC which grew its market capitalization over 20 times during his tenure.
De Masi earned his bachelor’s and master’s degrees in physics from Cambridge University.