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  3. What’s Your Laundry Persona?

What’s your Laundry Persona?

How and When You Wash Your Clothes Says a Lot About You

EDITOR’S NOTE: This is the third in a series of articles about water use in the home.

For most of us, laundry is inevitable, frustrating and futile – it seems clothes and towels multiply by magic?! For others, it’s a celebrated chore, and folding it perfectly and putting it away sparks joy. At Resideo, we know a home’s laundry pattern can say a lot about the family.

According to our recent research, about 10% of a home’s water consumption is a result of washing clothes, and laundry is done most often on Sunday, and 31% less on Wednesday. We took a closer look at our Buoy Smart Water Management data and found four distinctive laundry “personas:”

  • One-load Wonders do most of their laundry on Sunday and only have to wash, dry and fold about one hamper full of clothing. Among the four laundry personas, they are most likely to have a high-efficiency washing machine.
  • Cozy Couples also do most of their laundry on Sundays – and average about one load per person. 
  • Weekend Warriors power through the spin cycle and cram 5 loads into just Saturday and Sunday. They are more likely than other personas to own a top-loading washing machine.
  • Daily Doers average approximately one load a day, 7 days a week, and typically have a parent at home during the week.

Five Laundry Hacks You Didn’t Know You Needed 

To optimize water conservation efforts, it’s important to master a few laundry techniques:

  1. Run full loads of laundry, and use the shortest possible cycle that still gets the job done.
  2. When in doubt, use cold water. It helps conserve energy and is easier on fabrics.
  3. Use the right amount of laundry detergent for the machine. According to the Resideo data, adding more soap doesn’t make clothes any cleaner – it just prolongs the rinse cycle, and therefore uses more water.
  4. Upgrade to a high-efficiency washing machine as it uses an average of 17 gallons per load, as compared to a top-loading machine that averages 33 gallons per load, according to the data.
  5. Catch washing machine leaks. Homeowners with our Connected Shutoff Valve can potentially save themselves from costly water damage if the washing machine breaks. Our customer, Jan, said, “The Buoy technology caught my washing machine hose burst almost immediately. We were all at work and my kids were in school and suddenly we get an alert for a really high water usage. I was about to shut it off when the Buoy app alerted me to tell me it had already shut off the water. When we got home later it turned out the cold water line on the washing machine had burst. While things got a little wet it was nothing near what it would have been if it had been spraying all day.”