Summary
Resideo’s First Alert Premier Partner Program offers security dealers across North America a powerful platform to grow their businesses through exclusive access to co-op marketing funds, customizable tools, product discounts, hands-on training, and a collaborative peer network—all designed to strengthen customer relationships, increase visibility, and drive sustainable growth.
Power in Partnership: How Resideo’s First Alert Premier Partner Program Fuels Dealer Success
Ask any good business leader the secret to staying strong in a competitive, ever-changing industry, and chances are, they’ll point to two things: their team and their trusted network. Because you don’t stay in business for 35+ years by luck. You do it with trusted tools, reliable support and relationships that go the distance. That’s exactly what Resideo’s First Alert Pro Premier Partner Program was built to deliver.
The First Alert Pro Premier Partner Program is Resideo’s flagship loyalty and enablement program, designed to help dealers across the U.S. and Canada scale their businesses, strengthen customer relationships and stay ahead of the curve with evolving technologies. From co-op advertising funds and digital marketing support to advanced training, product discounts and early access to Resideo’s latest innovations – the program offers a full ecosystem of benefits to support growth-minded dealers. “Our Premier Partners are at the core of everything we do,” said Quentin Gunther, Resideo Premier Pro Partner Program Leader. “This network was designed to help independent dealers grow through powerful tools, hands-on training and meaningful collaboration. The feedback we continue to receive reinforces the real impact it’s having on their businesses and customer relationships.”
With more than 350 participants to date, the program is designed for security dealers who are looking to grow their businesses and benefit from the support of a national brand. While membership is currently by invitation, it’s ideal for independent and emerging dealers eager to tap into a strong network of resources, innovation and shared success.
Here, three participating dealers share their experience with the program, highlighting the value of the partnership and the impact it’s had on their operations, marketing and ability to serve customers.
Peer-Led Growth: Doyle Security Taps into Network and Co-op Tools for Immediate Impact
As Chief Operating Officer and Executive Vice President at Doyle Security Systems based in Rochester, N.Y., Kevin Stone brings decades of experience to the table. The 105-year-old company operates across New York and Northwest Pennsylvania, delivering security, fire and life safety services with a commitment to innovation.
Doyle Security has been a member of Resideo’s dealer network for more than 30 years, and Stone says the value of community is what continues to stand out. “Before we joined, we heard from other partners about the incredible networking and sharing of best practices, and that’s exactly what we’ve experienced.”
From the annual CONNECT Customer Event to regional meetings, Stone highlights the value of peer learning as one of the biggest advantages of the program. “If you attend, you’ll leave with ideas that will improve your business immediately,” he said.
Resideo’s leadership in the security industry also extends through its ongoing partnership with the Electronic Security Association (ESA), where it serves as a diamond-level sponsor. ESA is a regular sponsor of Resideo’s CONNECT event, and nearly 50% of ESA’s board is comprised of First Alert Premier Partners – a testament to the strength, influence, depth and professionalism of the dealer network.
Doyle has leveraged the program’s co-op and marketing tools to execute targeted campaigns that drive measurable results. Meanwhile, Resideo’s training materials are fully integrated into the company’s onboarding process, helping new technicians get up to speed quickly.
“I’d recommend the Premier Partner Program without hesitation,” said Stone. “It’s a mutually beneficial environment where people come together to help each other grow.”
Built on Trust: Orlando Emergency Signal Elevates Sales and Visibility with Program Support
For Marvin Smith, founder of Orlando Emergency Signal (OES), joining the Premier Partner Program was both a return to his roots and a strategic leap forward. With over four decades in the industry, Smith traces his passion for security back to his early days working with Ademco (a predecessor to Resideo) panels in Delaware. Today, his company serves a mix of residential and commercial customers across Central Florida.
“When I learned about the Premier Partner Program, I knew it was the perfect fit for OES,” said Smith. “Joining was one of the best business decisions I’ve made.”
Since enrolling, OES has seen significant sales growth, thanks in part to the Resideo ProSeries product line and ongoing support from Resideo’s dedicated team. Smith credits the program’s co-op funds and marketing resources for strengthening visibility, while training and beta testing opportunities have helped sharpen the team’s expertise. “It’s so much more than a dealer program, it’s a family,” he added. “You quickly realize how many people care about your success.”
OES has used co-op funds to launch billboard campaigns and now applies those dollars to nearly every branded initiative. “The process is easy and reliable,” said Smith. “You’re rewarded for growing your business with the Resideo name.”
Smart Security, Smarter Growth: greensite Leverages Program Tools to Boost Leads and Branding
As president and CEO of greensite based in Ronkonkoma, N.Y., Michael Alfano leads a growing team focused on delivering smart security solutions to residential, multifamily and light commercial clients across the Northeast. For him, joining the First Alert Pro Premier Partner Program was a natural decision.
“We were drawn to the opportunity to align with a trusted, nationally recognized brand like First Alert,” said Alfano. “What stood out was the combination of quality products and business tools tailored for partners.”
Since joining, Alfano says the program has been “a catalyst for growth.” Co-branded materials and customizable marketing collateral have elevated greensite’s professional image, helping boost lead conversion and customer engagement. The company has also tapped into co-op funds for digital campaigns and events, generating traffic and reinforcing its presence in local markets.
“The AlarmNet 360 platform has been a game-changer for our team,” Alfano said. “It gives our staff quick access to system management tools and product documentation, while Resideo Academy ensures our team is trained and ready. For customers, the Total Connect 2.0 app provides seamless system control, which has boosted satisfaction and confidence in their investment.”
He recommends the Premier Partner Program to any dealer looking to scale. “This isn’t just a supplier relationship – it’s a business growth platform,” he said.
An Invitation to Grow Together
As the security industry evolves, programs like First Alert Pro Premier Partner Program offer a vital platform for dealers to sharpen their skills, expand their reach and deliver better outcomes for customers. Through meaningful partnerships, trusted tools, and a shared spirit of success, Resideo is helping dealers across North America build stronger businesses – together.
To learn more about becoming a First Alert Premier Partner, reach out to your Resideo representative, email theconnection@resideo.com, or visit the Security Dealer Resources page at Resideo.com.
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Originally published in ESA’s Security Nation and re-posted with permission.
FAQ- What is the First Alert Pro Premier Partner Program?
- How does the First Alert Pro Premier Partner Program help dealers grow their businesses?
- Why do dealers value being part of the First Alert Pro Premier Partner Program network?
The First Alert Pro Premier Partner Program is Resideo’s loyalty and growth program that gives security dealers access to training, co-op marketing funds, product discounts and a nationwide peer network to help them scale.
Partners use tools like co-op funds, customizable marketing materials, advanced training and early access to new technologies to boost sales, improve customer engagement and strengthen their brand.
The community fosters shared learning, best practices and meaningful collaboration, giving dealers fresh ideas, trusted support and relationships that directly improve operations and customer success.
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