First Alert is America’s No. 1 Most Trusted and Reliable Fire Safety Brand

In April 2025, an online survey was conducted among 2,000 U.S. homeowners aged 25 and older to identify the No. 1 most trusted and reliable brand in fire safety.

Participants were asked:

  • "Which of the following is the No. 1 most trusted fire safety brand (e.g., smoke, fire, and carbon monoxide protection)? Select one."
  • "Which of the following is the No. 1 most reliable fire safety brand (e.g., smoke, fire, and carbon monoxide protection)? Select one."

Nine brands were listed, along with options for “other” and “none of the above.”

First Alert emerged as the No. 1 most trusted fire safety brand, and the No. 1 most reliable fire safety brand.

Methodology:

  • Sample Size: 2,000 homeowners
  • Age Range: 25 years and older
  • Residence: Own home
  • Region: United States, nationally representative
  • Survey Type: Online survey
  • Survey Period: April 2025

Editor Note: 2025 is the fifth consecutive year First Alert has been ranked the No. 1 most trusted fire-safety brand in a survey of homeowners.

Media Contact:
Sarah Reckard | Resideo Global Communications Leader | sarah.reckard@resideo.com

*First Alert Brand Trust Survey, April 2025 – Results are based on the responses of 2,000 adult homeowners, ages 25 and older, living in the U.S. who completed an online survey asking them to choose from ten brands in the home security category.